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Trendalytics data shows triple-digit volume growth in searches around lip cosmetics.
June 17, 2021
By: TOM BRANNA
Editor
As pandemic-mandated mask requirements ease, demand for lipsticks is expected to soar. Data from Trendalytics supports that prediction. Lip cosmetics were the hardest-hit category in the beauty industry last year, but new data suggests it’s headed for a rebound. Trendalytics shows triple-digit search volume growth in several searches around lip cosmetics, which the firm attributes to changing CDC guidelines around mask wear. Searches for long-wear lipstick grew 1,135% year-over-year. Other...
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